In business, things tend to move fast, and often we find ourselves playing catch up.  Taking time to evaluate our brand is the last thing on our mind, but ironically enough, perhaps exactly what we need to be doing to ensure our organisations can grow.

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This month, we look at the power of video online and how it’s changing the way we do business.  With internet speeds on the increase, and a changing online language, video is becoming one of the most effective ways to communicate our message on the web. Read More

Business and marketing is all about understanding who our target audience is.  Understanding who your customers and potential customers are is rule number 1 to selling your product, service or organisation.  Read More

This is a question we get asked frequently at Red Meets Blue.  Clients have heard of SEO, and all the wonderful things it can do for their website traffic, but are eager to learn more about how it can specifically help them.  Here is a very brief overview of what Search Engine Optimisation (SEO) is all about. Read More

So it’s that time of the year.  The excitement of January is gone, and the pressurising end of year job delivery expectations are just around the corner.  These days, just about everyone can find a reason to feel stressed, and work-related stress is a common cause of sleeplessness, lower immune system, productivity loss, and general unhappiness.  Read More

After reading some excellent business articles on Using social media to grow your business, we thought we’d add to the conversation by creating an article to explain a little bit more about social media and the powerful tool it can become for growth.  Read More

One of the most powerful marketing channels available to businesses today is free media.  The concept of free media is in using existing media channels, with existing readerships and audiences to help promote your brand.  Getting a story in the newspaper about your company, or a new initiative your company has started can be a powerful way to increase public awareness, and this, as we all know, can have a very positive impact on growth. Read More

Finding a great design agency will be one of the best things you can do for your business.  Great agencies don’t just do what you ask, they help you determine what you need.  Finding the right agency is all about finding people who will work for you, but also work with you, with a great blend of creativity and reliability.   Read More

We all work off routine.  Whether you love that word or not, we all have one. For some, it’s comparatively looser than others – but for most of us, we have habits that shape our day to day life.   Read More

As you know, business is not about just getting customers, it’s about keeping them.  Customers you’ve had for years will be your best clients, and so it’s important that you focus your energy on not just building awareness and providing a sampling opportunity for potential new customers.  It’s equally necessary to build client retention and loyalty, whereby customers will continue to use your product or service, simply because they feel connected to the brand and what it stands for.  A brand they enjoy using, and a brand that fulfils their need. Read More